The August issues of most magazines are already out on "newsstands". As I glanced at all of them, I would say about 90% of them have celebrities on the covers. Where did all of the models go? Why aren't they on the cover any more?
Vogue magazine has Sarah Jessica Parker on the cover. Elle has Mila Kunis and Justin Timberlake. W magazine has the talented actress Tilda Swinton gracing its cover. These covers use to go to only models, and they were coveted by them. Being on a cover of a fashion magazine use to catapult their careers. Then, of course, they would normally get a multi-page photo spread inside that particular magazine. Not any more. Those belong to the celebrities on the covers.
Now, start turning the pages of these magazines and take a look inside at the advertisements. Cover Girl cosmetics has Drew Barrymore and Taylor Swift representing them. Jessica Biel, Jessica Alba and Halle Barry are the faces for Revlon. Lancome has Kate Winslet, Loreal has Beyounce, Jennifer Lopez and Frieda Pinto. Almay chose Kate Hudson to represent them.
These cosmetic and haircare companies are choosing celebrities over models to be their "faces" for their lines. I remember when models use to receive million dollar contracts from these companies with the stipulation that the model could not represent any other similar company. Those, too, were coveted contracts by models, which in turn would also booster their careers to "super" model status.
I am not saying that models are completely out of business. There are plenty of commercials, catalogs, newspaper ads, fashion spreads and runway shows that are hiring plenty of them. It is just interesting to me how times have changed and the status of celebrities have reached such a high.
So, what do you think? Let me know.
Enjoy your day!
Lynn
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